A better Fit label
Commission size does not turn a Good Fit into a Strong or Excellent Fit.
How FBF makes money
Revenue should support the product without deciding your answer.
Release 1 can earn referral revenue when an approved commercial relationship exists. The dating platform or partner handles its own checkout. The core FBF Finder does not require a consumer payment.
Current model
Qualified referral, not a hidden ranking auction.
If FBF has an approved partner relationship and a visitor uses a clearly disclosed monetized link, FBF may earn a commission when the visitor completes a qualifying action with that partner.
01
FBF helps with the decision
Finder, reviews and comparisons narrow the options.
02
The partner runs its product
The dating platform or service controls its account, billing and subscription experience.
03
FBF may earn a referral fee
Only when an approved relationship and qualifying action actually exist.
What money cannot buy
Commercial value has boundaries.
The public recommendation system is designed so partner economics do not secretly replace user fit.
Hidden sponsorship
Sponsored placement, if introduced later, must be clearly labeled.
Medical influence
Health guidance is separated from commission-driven product claims.
Fake product facts
A commercial partner does not get to rewrite price, privacy, verification or limitation information.
Future owned products
FBF may eventually charge for tools when they deliver independent value.
Those products are later-release concepts, not current checkout offers.
Profile Doctor
Potential paid profile-improvement products only after usefulness, privacy controls and payment underwriting are validated.
Wingman
Potential paid conversation assistance only after real demand is demonstrated and safety boundaries are working.
FBF+
A subscription only makes sense later if recurring utility exists. Features should not be artificially withheld just to create a paywall.
Do I pay FBF to use the Release 1 Finder?
No. The core Finder is designed to show recommendations without a consumer checkout, registration or email gate.
Does every reviewed app pay FBF?
No. Editorial coverage can exist without a commercial relationship, and FBF does not present an affiliate relationship as active unless it has actually been approved.
How will I know when a link is monetized?
A material commercial relationship should be disclosed near the relevant action or placement, with fuller detail available in the Affiliate Disclosure.
Where can I read the ranking rules?
See the FBF Methodology for the current eligibility rules, Fit Score dimensions and data-freshness approach.
Read methodology →