Affiliate disclosure · Updated August 25, 2026
FBF may receive compensation from an approved partner when a visitor uses a disclosed monetized link and completes a qualifying action. Editorial coverage does not require a commercial relationship.
Affiliate links
When FBF has an approved affiliate relationship, a monetized outbound action should include a nearby disclosure so a user does not need to hunt through a Terms page to understand the material connection.
Normal editorial coverage
FBF can review, compare or criticize a dating platform without an affiliate relationship. At launch, a platform is not presented as an approved affiliate partner unless that relationship has actually been approved and activated.
Sponsored placement
If sponsored placements are introduced later, they must be labeled. A sponsor cannot purchase an Excellent Fit, Strong Fit or Good Fit label or remove a limitation that matters to the user.
Public ranking
The public recommendation model uses user-fit and editorial factors. Commercial forecasting is tracked separately and cannot secretly rewrite the recommendation order.
How to recognize commercial context
A monetized link should not rely only on a distant general disclosure page.
Paid placement should use ordinary language such as Sponsored, not a vague visual treatment.
Editorial methodology explains why a platform fits. This page explains the commercial relationship. They should not be confused.
No. Affiliate payout is assigned zero weight in the public Fit Score.
Yes. Editorial coverage and commercial relationships are separate.
Potentially, but sponsorship must be labeled and cannot buy an editorial fit label.
See How FBF Makes Money and the FBF Methodology.